Case study · Marketing & AI AgencyDC Sound & Light
Customers emailed about a sound system, then sent five more emails about quantities, dates and pricing. Now they pick a package themselves, see what it costs, and the inquiry comes in complete in one go.
- 19ready-made packages for weddings, parties and events
- 57rental prices compared with two competitors
- 5 → 1emails per inquiry
Website
- Packages per occasion, for 50 to 700 guests, each showing what's included and what it costs per day.
- Individual equipment with clear names instead of brand and model numbers customers don't understand.
- An inquiry cart where customers choose the packages, quantities and rental period themselves.
- All rental prices compared with two competitors that publish their daily rates.
SEO: getting found on Google
- Every page has its own title, description and canonical URL, so Google doesn't see duplicate pages.
- Old and duplicate web addresses now redirect to the right page, with and without www and over https, so no visitor (or Google) hits a dead end.
- A sitemap with every page and a robots.txt that lets search engines crawl every page.
- A keyword plan per page, with real search volumes and a comparison with twelve competitors.
Automation
- Inquiries arrive through a dedicated mail server, straight into the company's own inbox.
- The customer gets an instant confirmation with a summary of what they requested.
Tracking and advertising
- Google Analytics tracks visits and clicks on the phone number, by location on the site.
- A Google Ads campaign with conversion tracking: every inquiry through the site counts, so you can see what the ads deliver.